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The Gap And The Gain Book Available Now

Hear how The Gap And The Gain concept has transformed current Strategic Coach® clients' thinking about being happy and staying out of "The Gap."

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Get your copy of The Gap And The Gain! Tap into the mindsets of renowned entrepreneur Dan Sullivan and organizational psychologist Ben Hardy as they share a simple strategy for staying positive, happy, and motivated so you can achieve your biggest goals.

Bonus Material

Go even deeper into the concept of The Gap And The Gain through a series of videos with Dan Sullivan where he shares additional insights as well as the story behind this breakthrough mindset that has changed the lives of entrepreneurs around the world. Plus you’ll be given access to additional articles to learn how to stay out of “The Gap” and in “The Gain.” 

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The Gap And The Gain Book

As he did in WHO NOT HOW, Dr. Benjamin Hardy shares one of Dan Sullivan’s simple yet profound teachings that until now has been known only to his Strategic Coach clients: unsuccessful people focus on “The Gap,” but successful people focus on “The Gain.”

Most people, especially highly ambitious people, are unhappy because of what they measure themselves against. We all have an ideal, which is like a moving target always out of reach. When we measure ourselves against our ideal, we’re in “The Gap.” However, when we measure ourselves against our previous selves—the person we were when we set our goals and ideals—we will be in “The Gain.” In “The Gain” we can more clearly see the progress we’ve made, and therefore will experience the happiness, confidence, and satisfaction that come from achieving—positive, powerful emotions that will motivate us to pursue new goals and ultimately become increasingly successful.

Ben HardyAuthor Of The Gap And The Gain

About The Authors

Dan Sullivan

Dan Sullivan is the world’s foremost expert on entrepreneurship and has coached more successful entrepreneurs than anyone on the planet. He is the cofounder of Strategic Coach®, the leading entrepreneurial coaching program in the world, and author of more than 50 publications on entrepreneurial success. Over the past 30-plus years, Strategic Coach has provided teaching and training to more than 20,000 entrepreneurs.

Dr. Benjamin Hardy

Dr. Benjamin Hardy is an organizational psychologist and author of Willpower Doesn’t Work and Personality Isn’t Permanent. Together, he and Dan co-authored Who Not How and The Gap And The Gain. His blogs have been read by more than 100 million people and are featured in the Harvard Business Review, The New York Times, Forbes, Fortune, CNBC, and others. For several years, he was the #1 most-read writer on He and his wife, Lauren, are the parents of six kids. They live in Orlando, Florida.

Praise for The Gap And The Gain

“When I first learned about ‘The Gap’ from Dan years ago, I realized that not only was I living in ‘The Gap’ but I had pulled my whole team into it with me! Being in ‘The Gain’ is inspiring and powerful. It helps me appreciate where I’m at and create the growth I truly want.”

JJ Virgin
New York Times best-selling author and Inc 5000 founder

The Gap And The Gain is my favorite book of the year—and the most impactful in my personal life. The ideas are so powerful and practical, I’ve made this book required reading in my Stanford courses.”

BJ Fogg, PhD
Founder of the Stanford Behavior Design Lab and New York Times best-selling author of Tiny Habits

“If you’re an overachiever, the principle in this book can save you. You will be able to break through to the next level of contribution and be happier in the process. A double whammy.”

Greg McKeown
New York Times best-selling author and host of the What’s Essential podcast

“Get this book and read it carefully—it’s worth it! The Gap And The Gain has more practical wisdom per square inch than anything I’ve read this year.”

Gay Hendricks, PhD
Author of The Big Leap and The Genius Zone